Shine by SHO
_California

Shine by S.H.O is a privately owned luxury furnishings
company, designed and owned by Susan Hornbeak-Ortiz.
The collection of design-led furniture is sold around the
globe in high-end boutiques, and directly to Interior
designers & Architects.

Shine by S.H.O's exhibition at the Maison & Objet in
Paris and the opening of their new showroom in
Monte Carlo was the perfect time for me to develop
a new brand identity, website and printed collateral.

My goals were to realign and focus the brand to a
sophisticated and savvy audience and also create
a brand strategy for further global expansion.