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<channel>
	<title>James Trump</title>
	<link>http://www.jamestrump.com</link>
	<description>James Trump</description>
	<pubDate>Sun, 08 Jul 2012 22:35:49 +0000</pubDate>
	<generator>http://www.jamestrump.com</generator>
	<language>en</language>
	
		
	<item>
		<title>About / Contact</title>
				
		<link>http://www.jamestrump.com/About-Contact</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/About-Contact</comments>

		<pubDate>Sun, 08 Jul 2012 22:35:49 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Details]]></category>

		<guid isPermaLink="false">761128</guid>

		<description>I'm a brand designer. Combining strategy, creativity and crafted design across all media.

I believe that design adds huge value to business, creating a better experience. This builds loyalty, which drives profit.

One of the main challenges is keeping the brand relevant and compelling, while staying true to the brand. 
I think this challenge is best met with creativity, passion, fun and collaboration.

My goal is to create brands people love - pushing the boundaries of brand strategy, identity and experience. 

—
Feel free to connect:

james (at) jamestrump.com

T. +1 949 878 1777

Twitter
LinkedIn
</description>
		
		<excerpt>I'm a brand designer. Combining strategy, creativity and crafted design across all media.  I believe that design adds huge value to business, creating a better...</excerpt>

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	</item>
		
		
	<item>
		<title>Jadest – Yacht Charters</title>
				
		<link>http://www.jamestrump.com/Jadest-Yacht-Charters</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Jadest-Yacht-Charters</comments>

		<pubDate>Sun, 08 Jul 2012 22:35:48 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Getting clients on board]]></category>

		<guid isPermaLink="false">26921</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/26921/Jadest_TM_jamestrump_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/26921/Jadest_TM_jamestrump_o.jpg" data-mid="11128378"  border="0" align="left"/&#62;

Coming soon —

Feel free to get in touch if you'd like an advance viewing:

james (at) jamestrump.com

T. +1 949 878 1777

Jadest
_UK

Identity and marketing literature for UK based 
yacht charters Jadest

</description>
		
		<excerpt>  Coming soon —  Feel free to get in touch if you'd like an advance viewing:  james (at) jamestrump.com  T. +1 949 878 1777  Jadest _UK  Identity and marketing...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/26921/prt_1313903941.jpg" />

	</item>
		
		
	<item>
		<title>Rhona Gillmore – Health + Beauty</title>
				
		<link>http://www.jamestrump.com/Rhona-Gillmore-Health-Beauty</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Rhona-Gillmore-Health-Beauty</comments>

		<pubDate>Sun, 08 Jul 2012 22:35:45 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Beauty through health]]></category>

		<guid isPermaLink="false">1911955</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/1911955/RG_TM_jamestrump_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1911955/RG_TM_jamestrump_o.jpg" data-mid="11128407"  border="0" align="left"/&#62;

Coming soon —

Feel free to get in touch if you'd like an advance viewing:

james (at) jamestrump.com

T. +1 949 878 1777</description>
		
		<excerpt>  Coming soon —  Feel free to get in touch if you'd like an advance viewing:  james (at) jamestrump.com  T. +1 949 878 1777</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/1911955/prt_1314306653.jpg" />

	</item>
		
		
	<item>
		<title>Sony Tablet S1</title>
				
		<link>http://www.jamestrump.com/Sony-Tablet-S1</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Sony-Tablet-S1</comments>

		<pubDate>Sun, 25 Sep 2011 14:49:44 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Tablet S comes to life]]></category>

		<guid isPermaLink="false">2053685</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/2053685/01_JamesTrump_keyboard_tablet_860.jpg" width="860" height="700" width_o="860" height_o="700" src_o="http://payload.cargocollective.com/1/0/3078/2053685/01_JamesTrump_keyboard_tablet_o.jpg" data-mid="10225174"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2053685/02_JamesTrump_Headphones_Tablet_860.jpg" width="860" height="700" width_o="860" height_o="700" src_o="http://payload.cargocollective.com/1/0/3078/2053685/02_JamesTrump_Headphones_Tablet_o.jpg" data-mid="10225179"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2053685/03_JamesTrump_remote_tablet_860.jpg" width="860" height="700" width_o="860" height_o="700" src_o="http://payload.cargocollective.com/1/0/3078/2053685/03_JamesTrump_remote_tablet_o.jpg" data-mid="10225188"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2053685/04_JamesTrump_NEX_tablet_860.jpg" width="860" height="700" width_o="860" height_o="700" src_o="http://payload.cargocollective.com/1/0/3078/2053685/04_JamesTrump_NEX_tablet_o.jpg" data-mid="10225194"  border="0" align="left"/&#62;

</description>
		
		<excerpt>  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/2053685/prt_1319955462.jpg" />

	</item>
		
		
	<item>
		<title>Sony</title>
				
		<link>http://www.jamestrump.com/Sony</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Sony</comments>

		<pubDate>Sat, 17 Sep 2011 19:26:38 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Imagination made real]]></category>

		<guid isPermaLink="false">2018359</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/01_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload.cargocollective.com/1/0/3078/2018359/01_o.jpg" data-mid="26186850"  border="0" align="left"/&#62;

Client: Sony — Global.
Description: I was lucky enough to be asked to join a new team at Sony to totally reconceive the design of their stores around the globe. To develop a strong direction for the task ahead we first explored the Sony brand. How it could be more compelling and more relevant to younger audiences, at the same time going through Sony's rich history and huge successes. From this we formulated a combination of qualities and behaviours that are uniquely Sony. 

We worked with architects Klein Dytham in Tokyo to design the store, creating a modular system: movable walls, tables and coloured fabric tiles, so each store has many possible combinations, and can adapt to the seasons and local market.

With the success of the stores and a new expression of the brand, we were able to set up a new team dedicated to Sony's design and branding. As creative director of this team I worked with each brand touchpoint team to unify the approach and design language. To support this I worked closely with agency 50,000ft in Chicago to create extensive brand guidelines, and worked with photographer's - We are the Rhoads and Jeremy and Claire to create a brand imagery library.

During the design of the new stores I developed an evolution of Sony's logo as 4 shapes, accompanied by a design system using these shapes. Whilst the brand mark itself is currently not in use, the design system was incorporated into the brand guidelines.


&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/02_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/2018359/02_o.jpg" data-mid="26186851"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/03.2_860.jpg" width="860" height="576" width_o="860" height_o="576" src_o="http://payload.cargocollective.com/1/0/3078/2018359/03.2_o.jpg" data-mid="26186856"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/04.2_860.jpg" width="860" height="670" width_o="860" height_o="670" src_o="http://payload.cargocollective.com/1/0/3078/2018359/04.2_o.jpg" data-mid="26426518"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/05_860.jpg" width="860" height="690" width_o="860" height_o="690" src_o="http://payload.cargocollective.com/1/0/3078/2018359/05_o.jpg" data-mid="26186860"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/07_860.jpg" width="860" height="579" width_o="860" height_o="579" src_o="http://payload.cargocollective.com/1/0/3078/2018359/07_o.jpg" data-mid="26327512"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/7_860.jpg" width="860" height="573" width_o="860" height_o="573" src_o="http://payload.cargocollective.com/1/0/3078/2018359/7_o.jpg" data-mid="26335620"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/08_860.jpg" width="860" height="576" width_o="860" height_o="576" src_o="http://payload.cargocollective.com/1/0/3078/2018359/08_o.jpg" data-mid="26335668"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/09_860.jpg" width="860" height="670" width_o="860" height_o="670" src_o="http://payload.cargocollective.com/1/0/3078/2018359/09_o.jpg" data-mid="26344023"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/10_860.jpg" width="860" height="975" width_o="860" height_o="975" src_o="http://payload.cargocollective.com/1/0/3078/2018359/10_o.jpg" data-mid="26394743"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/2018359/11_860.jpg" width="860" height="649" width_o="860" height_o="649" src_o="http://payload.cargocollective.com/1/0/3078/2018359/11_o.jpg" data-mid="26419095"  border="0" align="left"/&#62;

△  Further work coming soon.</description>
		
		<excerpt>  Client: Sony — Global. Description: I was lucky enough to be asked to join a new team at Sony to totally reconceive the design of their stores around the globe....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/2018359/prt_1316305585.jpg" />

	</item>
		
		
	<item>
		<title>Sinovo – Translation</title>
				
		<link>http://www.jamestrump.com/Sinovo-Translation</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Sinovo-Translation</comments>

		<pubDate>Sat, 03 Sep 2011 21:36:26 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Translating relationships]]></category>

		<guid isPermaLink="false">1952589</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-1_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-1_o.jpg" data-mid="11334486"  border="0" align="left"/&#62;

Client: Sinovo Translation — Sweden.
Description: With the translation market becoming more competitive, and the potential for 
Chinese to become a second language in Sweden, Sinovo are keen to position themselves
 as the leaders. I was commissioned to create a strategy which focused their strengths, 
redesign the identity and develop the look and feel for the brand moving forward.

In order to position Sinovo as the leaders, I first needed to focus how they communicated 
the offerings of the company and how to better represent their values. From this I created 
a stronger and more iconic identity that differentiated them from the competition.

The simple colour palette came from a mix of the predominant use of Red in China and 
Sinovo's forward looking values. The S symbol, split into 3 serves as a reminder of their 
3 main values as well as a graphic window device – giving access to another culture, 
full of opportunity for clients.


&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-2_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-2_o.jpg" data-mid="11334488"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-3_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-3_o.jpg" data-mid="11334489"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-4_860.png" width="860" height="424" width_o="860" height_o="424" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-4_o.png" data-mid="11334491"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-5_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-5_o.jpg" data-mid="11334493"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-6 copy_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-6 copy_o.jpg" data-mid="11334496"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-9-copy_860.png" width="860" height="298" width_o="860" height_o="298" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-9-copy_o.png" data-mid="11334499"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-8 copy_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-8 copy_o.jpg" data-mid="11334497"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-11_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-11_o.jpg" data-mid="11509092"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-17_860.png" width="860" height="422" width_o="860" height_o="422" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-17_o.png" data-mid="11508026"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-12 copy_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-12 copy_o.jpg" data-mid="11334504"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/Sinovo_t-shirt_860_860.jpg" width="860" height="586" width_o="860" height_o="586" src_o="http://payload.cargocollective.com/1/0/3078/1952589/Sinovo_t-shirt_860_o.jpg" data-mid="11903107"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-14_860.png" width="860" height="273" width_o="860" height_o="273" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-14_o.png" data-mid="11334505"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/SinovoWeb1_860.png" width="860" height="804" width_o="860" height_o="804" src_o="http://payload.cargocollective.com/1/0/3078/1952589/SinovoWeb1_o.png" data-mid="11500567"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/SinovoWeb2_860.png" width="860" height="804" width_o="860" height_o="804" src_o="http://payload.cargocollective.com/1/0/3078/1952589/SinovoWeb2_o.png" data-mid="11500936"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/SinovoWeb3_860.png" width="860" height="627" width_o="860" height_o="627" src_o="http://payload.cargocollective.com/1/0/3078/1952589/SinovoWeb3_o.png" data-mid="11500937"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-18_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-18_o.jpg" data-mid="11508615"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-19_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1952589/presentation1-19_o.jpg" data-mid="11508617"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1952589/AirportAd_860_860.jpg" width="860" height="561" width_o="860" height_o="561" src_o="http://payload.cargocollective.com/1/0/3078/1952589/AirportAd_860_o.jpg" data-mid="11866991"  border="0" align="left"/&#62;</description>
		
		<excerpt>  Client: Sinovo Translation — Sweden. Description: With the translation market becoming more competitive, and the potential for  Chinese to become a second...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/1952589/prt_1315103747.jpg" />

	</item>
		
		
	<item>
		<title>Sony – The Era of You</title>
				
		<link>http://www.jamestrump.com/Sony-The-Era-of-You</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Sony-The-Era-of-You</comments>

		<pubDate>Mon, 29 Aug 2011 16:31:50 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[A campaign for Gen Y]]></category>

		<guid isPermaLink="false">779183</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/779183/EOY_TM_jamestrump_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/779183/EOY_TM_jamestrump_o.jpg" data-mid="11128045"  border="0" align="left"/&#62;

Coming soon —

Feel free to get in touch if you'd like an advance viewing:

james (at) jamestrump.com

T. +1 949 878 1777</description>
		
		<excerpt>  Coming soon —  Feel free to get in touch if you'd like an advance viewing:  james (at) jamestrump.com  T. +1 949 878 1777</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/779183/prt_1315075422.jpg" />

	</item>
		
		
	<item>
		<title>Heronhill – Air Cooling</title>
				
		<link>http://www.jamestrump.com/Heronhill-Air-Cooling</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Heronhill-Air-Cooling</comments>

		<pubDate>Mon, 22 Aug 2011 21:09:37 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Cold products, warm attitude]]></category>

		<guid isPermaLink="false">1897675</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/1897675/HH_TM_jamestrump_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1897675/HH_TM_jamestrump_o.jpg" data-mid="11128022"  border="0" align="left"/&#62;

Coming soon —

Feel free to get in touch if you'd like an advance viewing:

james (at) jamestrump.com

T. +1 949 878 1777</description>
		
		<excerpt>  Coming soon —  Feel free to get in touch if you'd like an advance viewing:  james (at) jamestrump.com  T. +1 949 878 1777</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/1897675/prt_1314065339.jpg" />

	</item>
		
		
	<item>
		<title>Clearspring Partners – Finance</title>
				
		<link>http://www.jamestrump.com/Clearspring-Partners-Finance</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Clearspring-Partners-Finance</comments>

		<pubDate>Sun, 21 Aug 2011 13:15:42 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Communicating a wealth of experience]]></category>

		<guid isPermaLink="false">1891591</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-4_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-4_o.jpg" data-mid="9361754"  border="0" align="left"/&#62;

Client: Clearspring Partners — U.K.
Description: Clearspring Partners is an investment company started by three people all with 
a wealth of experience (no pun intended :) From the first meeting their traits seemed to 
be that they are astute, forward thinking and sophisticated. With further meetings to go 
through brand strategy we were able to discover their unifying beliefs and aspirations.

I created new branding, part of this being the name Clearspring. The C symbol was designed 
to communicate their main values – transparency, flexibility and their strong partnership.


&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Strategy_860.png" width="860" height="295" width_o="860" height_o="295" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Strategy_o.png" data-mid="9361779"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-3_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-3_o.jpg" data-mid="9361753"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-6_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-6_o.jpg" data-mid="9361756"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P-5_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P-5_o.jpg" data-mid="9361751"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Logo_construction_860.png" width="860" height="422" width_o="860" height_o="422" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Logo_construction_o.png" data-mid="9361777"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-10_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-10_o.jpg" data-mid="9361761"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-9_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-9_o.jpg" data-mid="9361758"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_typeface_860.png" width="860" height="298" width_o="860" height_o="298" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_typeface_o.png" data-mid="9361774"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-13_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-13_o.jpg" data-mid="9361767"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-16_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-16_o.jpg" data-mid="9361773"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-17_860.jpg" width="860" height="642" width_o="860" height_o="642" src_o="http://payload.cargocollective.com/1/0/3078/1891591/Clearspring_Branding_P2-17_o.jpg" data-mid="9362414"  border="0" align="left"/&#62;
△  Further work coming soon.</description>
		
		<excerpt>  Client: Clearspring Partners — U.K. Description: Clearspring Partners is an investment company started by three people all with  a wealth of experience (no pun...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/1891591/prt_1313950506.jpg" />

	</item>
		
		
	<item>
		<title>Neale – Accountants</title>
				
		<link>http://www.jamestrump.com/Neale-Accountants</link>

		<comments>http://www.jamestrump.com/following/jamestrump.com/Neale-Accountants</comments>

		<pubDate>Sat, 20 Aug 2011 21:39:42 +0000</pubDate>

		<dc:creator>James Trump</dc:creator>
		
		<category><![CDATA[Accountants minus the jargon]]></category>

		<guid isPermaLink="false">1889947</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-1.1_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-1.1_o.jpg" data-mid="9351514"  border="0" align="left"/&#62;

Client: Neale Accountants — U.K.
Description: On my first meeting with some of the people at Neale it was clear they took 
a different approach to most accountants, the problem was they weren't communicating it. 
They clearly knew their stuff, were open, friendly and had a no bull shit approach, 
which I found refreshing. Their old identity didn't do anything to communicate the attributes 
I was charmed by. When creating their branding I wanted to combine the visual language 
of money in modern way, along with the open and friendly feel I got when meeting them.


&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-2_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-2_o.jpg" data-mid="9351516"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-6_860.png" width="860" height="299" width_o="860" height_o="299" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-6_o.png" data-mid="9351522"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-3_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-3_o.jpg" data-mid="9351518"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-4_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-4_o.jpg" data-mid="9351519"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-5_860.png" width="860" height="298" width_o="860" height_o="298" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-5_o.png" data-mid="9351520"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-8_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-8_o.jpg" data-mid="9351524"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-9_860.png" width="860" height="298" width_o="860" height_o="298" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-9_o.png" data-mid="9351525"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-11_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-11_o.jpg" data-mid="9351527"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-12_860.jpg" width="860" height="608" width_o="860" height_o="608" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-12_o.jpg" data-mid="9351530"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-13_860.jpg" width="860" height="567" width_o="860" height_o="567" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-13_o.jpg" data-mid="9351537"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-18_860.jpg" width="860" height="628" width_o="860" height_o="628" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-18_o.jpg" data-mid="26625160"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-14_860.jpg" width="860" height="627" width_o="860" height_o="627" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-14_o.jpg" data-mid="9351540"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-16_860.png" width="860" height="638" width_o="860" height_o="638" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-16_o.png" data-mid="9351545"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-17_860.jpg" width="860" height="935" width_o="860" height_o="935" src_o="http://payload.cargocollective.com/1/0/3078/1889947/Neale_Branding_P2-17_o.jpg" data-mid="9351548"  border="0" align="left"/&#62;

Further work coming soon.</description>
		
		<excerpt>  Client: Neale Accountants — U.K. Description: On my first meeting with some of the people at Neale it was clear they took  a different approach to most...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/3078/1889947/prt_1313894328.jpg" />

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